Dr Michelle von Stein

About Dr Michelle von Stein: Scientist-Turned-Designer

Michelle, the founder and owner of CoralBloom Studio, is a scientist-turned-designer with a remarkable background in Botany and Microbiology. After achieving success in the scientific community, including international publications, speaking engagements and prestigious grants for her PhD research from organizations like the NRF and UNESCO, Michelle made the bold decision at the age of 28 to pivot toward a creative career.

Award-Winning Design ~ Now an award-winning designer, Michelle has earned international accolades, including being named Best Functional Art Design Company and Best Table Linen Designs in Africa & the Middle East by the prestigious MEA Market Awards, a UK-based organization. Over the past five years, Michelle has completed over 60 successful projects, developing a signature design style recognized by leading décor, design and lifestyle brands in South Africa and abroad. Her creations fuse art and science, driven by her love for nature, passion for design and keen attention to detail.

Empowered by Training and Mentorship ~ With the support of grants and training from the Craft and Design Institute (SCALE program) and the Small Enterprise Development Agency, Michelle has significantly grown CoralBloom Studio. These programs provided funding opportunities, expert coaching and one-on-one mentoring that have been instrumental in scaling her business. Currently, Michelle is honing her entrepreneurial skills through the Accelerator business training program hosted by Ben Burns and Stephanie Owens from The Futur, USA, ensuring she continues to excel and innovate.

A Mission Rooted in Sustainability At CoralBloom Studio, Michelle’s vision is to create sustainable functional art products that seamlessly integrate into daily life while celebrating and conserving the natural world. “I believe functional art can be a powerful tool to raise awareness and spark action to protect Mother Nature,” Michelle shares. With a passionate commitment to sustainability, creative excellence and making a meaningful environmental impact, Michelle is paving the way for a brighter, greener future.

The Creative Process: Art Transformed into Design
At CoralBloom, Michelle collaborates closely with her sister Megan and mother Ann, who bring their artistic talents to life through original artworks inspired by nature. Michelle takes these breathtaking creations and translates them into versatile surface designs that are showcased in CoralBloom Studio’s collections. Beyond managing the creative process, Michelle oversees the operational aspects of the business, drives product development and fosters collaborations with partners in the luxury tourism, hospitality and lifestyle industries. Her leadership ensures CoralBloom’s offerings maintain their exceptional quality while staying true to the brand’s ethos of sustainability and innovation.

A Brighter Future Through Design
With her unique blend of scientific expertise, creative ingenuity and entrepreneurial spirit, Michelle continues to chart a path for CoralBloom Studio that is as inspiring as it is impactful. Through her work, she is shaping a future that celebrates art, conservation and thoughtful design.