The team behind CoralBloom

Tracing back to times spent exploring the rock pools, mountains and veld surrounding the village of Cape Infanta was really the inception of CoralBloom. This creative endeavor, borne from a close bond with nature, is a family initiative woven together by my sister, mum, dad and myself.

Hailing from a PhD in botany/microbiology and a degree in conservation ecology, our functional art range aims to celebrate the Cape Flora and Fauna to bring joy, not statistics, into the home to inspire and share our deep love for nature.

Our family has always had a heart driven passion and synergistic dynamic where we love bringing together everyone’s unique skills. The naturalist paintings fusing traditional and modernist watercolor designs are my mother’s and sister’s, who are both self-taught artists. Each original is delicately drawn and meticulously painted whilst our father is the carpenter and self-taught jeweler who transforms reclaimed metal into jewelry. It is my role to translate the artworks into digital designs whilst balancing the full operation of CoralBloom.

2020 launched us into a completely new trajectory of textiles, printing face masks that sustained CoralBloom throughout the harsh terrain of lockdown. This jump provided us with an opportunity to launch a range teaming with local fynbos, shells and beloved critters and includes home-ware, décor and accessories. We have also been collaborating with local fashion designers, including a bespoke limited edition linen-range featuring our prints.

We align ourselves with slow and circular design principles and strive to create thoughtful items that communicate a story of respect and care. We ensure that materials and supplies are sourced locally and only work with printers who use eco-friendly water-based inks and energy saving equipment. Our range is currently available in pure cotton and hemp. To prevent wastage, we have digital catalogues of prototypes and products are made to order. Layouts for printing are meticulously planned to minimize offcuts and wastage.

Each item is lovingly hand-sewn by us in our Somerset West studio and made to last. We are committed to an ethical and transparent growth and take the responsibility to educate consumers to choose products that consider the health of our environment.