The team behind CoralBloom

Tracing back to times spent exploring the rock pools, mountains and veld surrounding the village of Cape Infanta was really the inception of CoralBloom. This creative endeavor, borne from a close bond with nature, is a family initiative woven together by my sister, mum, dad and myself.

I earned a PhD in Botany & Microbiology and am a self-taught artist and jewellery designer. A hobby of painting and turning reclaimed copper into jewelry evolved into a full-time passion called CoralBloom. Our functional art range aims to bring joy into the home to inspire and share our deep love for nature.

Our family has always had a heart driven passion and synergistic dynamic where everyone’s unique skills are showcased. My mother and sister, both self-taught artists, contribute the original naturalist paintings fusing traditional and modernist watercolor designs. My father is the talented carpenter and self-taught jeweller who transforms reclaimed metal into wearable functional art. It is my role to translate the artworks into digital designs and balance all operations for CoralBloom.

In 2020 we were also affected by the pandemic restrictions and lockdown. As a family we responded to new economic challenges by launching a range teaming with local fynbos and shells showcased on home-ware, décor and accessories. We have also been collaborating with local fashion designers, which features a bespoke limited edition linen-range of our prints.

Recently we have been excited to explore international ventures and will be very proud to share our quality South African craftsmanship on a wider stage. Aligning with our values CoralBloom has carefully selected a charitable association with YouStartSmarter. Based on this, CoralBloom commits to donate 5% of sales to a dedicated study fund enabling tuition and other educational opportunities to be awarded to deserving high school students who would otherwise be denied access.

We align ourselves with slow and circular design principles and strive to create thoughtful items that communicate a story of respect and care. We ensure that materials and supplies are sourced locally and only work with printers who use eco-friendly water-based inks and energy saving equipment. Our range is currently available in pure cotton and hemp. To prevent wastage, we keep a few items in stock and have digital catalogues so that products are made to order on demand. Layouts for printing are meticulously planned to minimize offcuts and wastage.

Each item is lovingly hand-sewn by us in our Somerset West studio and made to last. We are committed to an ethical and transparent growth process and take the responsibility to educate consumers to choose products that consider the health of our environment. The CoralBloom team is continually creating and we are so proud to share the richly varied South African landscape as our heritage.

 Xx Michelle