Why Buy From Us

At CoralBloom Studio, we are committed to making a positive impact on both you and our planet. We believe that beauty shouldn't come at the cost of harm, which is why we prioritize eco-conscious practices throughout our entire production process. Our commitment to sustainability begins with the inks we use to print our fabrics. We exclusively work with textile printers that use only non-toxic, eco-friendly, and water-based inks that are safe for you and the environment.

In addition to our eco-friendly inks, we carefully select our fabrics to ensure they align with our values. Our collection features a range of natural fabrics, including pure cotton, pure linen, and blends of hemp-linen. These fabrics are not only luxurious and durable but also environmentally friendly. Furthermore, we are proud to introduce 100% recycled PET (rPET) fabrics into our range. By transforming South African trash into something beautiful, we are reducing waste and creating products that will last for years to come.

Ethics and Transparency are fundamental principles at CoralBloom Studio. The majority of our products are handcrafted by the talented family trio of Michelle, Ann, and Nico. With the support of a local team of eight skilled seamstresses, we ensure that each product is made ethically and with utmost care. By working closely with our team, we maintain full control over the production process, ensuring the highest quality and attention to detail.

We are excited to announce that we are transitioning to rPET fabric across our collection. This fabric is made from recycled PET bottles, significantly reducing our carbon footprint and contributing to a circular economy. By choosing CoralBloom products, you are not only supporting sustainable practices but also becoming a part of the movement to protect our planet.

Our commitment to sustainability extends beyond our products to our shipping practices. We are proud to up-cycle all materials used for shipping. Packaging boxes from our suppliers are reused to send out larger orders, while smaller parcels are carefully wrapped in transfer papers used during the printing process. This way, we minimize waste and maximize efficiency, ensuring that every aspect of our operations aligns with our dedication to preserving the environment.

Lastly, at CoralBloom Studio, we celebrate Mother Nature in all her glory. Our artworks and designs pay homage to the endemic and indigenous fauna and flora of South Africa. By incorporating these elements into our products, we strive to create a connection between people and nature, allowing you to bring a touch of the natural world into your everyday life.

When you choose CoralBloom Studio, you are not just purchasing beautiful and functional products; you are joining us on a journey to make a difference. Together, we can celebrate and protect our planet, one thoughtfully crafted product at a time.